Principal Product Designer

About the job

Design Excellence & Craft: Understand the behaviors, motivations, and needs of our customers to design relevant, high-impact experiences. Bring strong visual and interaction design skills to every surface, maintaining a high bar for quality and craftsmanship. AI-Powered Product Design: Design innovative features that leverage generative AI to transform how users discover and engage with media and content. Contribute to defining what AI-native experiences look and feel like at scale. Cross-Functional Collaboration: Partner closely with product managers, engineers, researchers, and content strategists to define, iterate, and ship features — ensuring alignment across user needs, business goals, and technical constraints. Compelling Communication & Storytelling: Present design concepts and decisions to cross-functional partners and stakeholders, articulating rationale clearly and confidently. Develop compelling narratives through prototypes, flows, and presentations. Design System Contribution: Use and contribute to our design system to ensure consistency and scalability. Propose new patterns where needed and partner with engineers to implement designs with precision. Mentorship: Foster a culture of creativity and innovation through mentorship and collaboration with other designers. Required: Master's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 6+ years experience working in product or service design OR Bachelor's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 8+ years experience working in product or service design OR equivalent experience (e.g., demonstrated experience working in product or service design or using design thinking to solve problems). 8+ years experience in product or service design, ideally in consumer-facing products Strong visual design skills with a demonstrated sense of interaction design grounded in UX fundamentals Experience designing AI-powered or content/media experiences Familiarity with generative AI and vibe coding, a plus Experience with accessibility and inclusive design Excellent communication and storytelling skills, with the ability to advocate for design decisions to cross-functional partners Experience designing and prototyping in Figma Resume must include a link to design portfolio (and password if applicable)