Senior Associate Brand Manager

About the job

As a Senior Associate Brand Manager, you will be a high‑impact individual contributor responsible for leading major brand initiatives, informing long‑term strategy, and partnering across the organization to bring growth plans to life. You will demonstrate a general manager mindset, balancing strategic thinking with operational excellence. In this role, you will: Manage substantial brand budgets, ensuring disciplined allocation of resources to drive short‑ and long‑term growth. Lead development of annual and multi‑year brand strategies using robust consumer insights, category trends, and competitive intelligence. Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions. Translate brand strategy into actionable, integrated annual operating plans. Mentor Associate Brand Managers and interns, supporting capability building across the broader marketing team. Influence cross‑functional partners—including Insights, R&D, Sales, Finance, Supply Chain—through clear storytelling and strong business cases. We are seeking leaders who use data‑informed judgment, excel at cross‑functional influence, and thrive at bringing bold ideas to life. Bachelor's degree required; MBA preferred 4-6 years of brand marketing or brand management experience, ideally within a Fortune 500 CPG company Demonstrated experience owning cross‑functional initiatives end‑to‑end Strong analytical capability with comfort interpreting consumer, financial, and market data Ability to manage multiple complex projects in a fast‑paced environment Strong presence and ability to influence at multiple organizational levels Proven experience developing and executing brand strategies grounded in consumer insights Exceptional communication and storytelling skills