Staff Product Manager, New Business Underscored

About the job

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.ㅤ

Your New Role…

As Staff Product Manager, Underscored, you will own the end-to-end user journey for the next iteration of CNN Underscored. As part of CNN’s New Business division, dedicated to expanding beyond traditional news, you will shape the future of digital shopping guidance.

We’re seeking a product leader who deeply understands an audience's unique mindsets, shopping behaviors, and pain points, and can translate those insights into a cohesive, trusted product experience from purchase discovery through decision and beyond.

Your Role Accountabilities…

• Own the Holistic Journey: Lead the end-to-end experience and user lifecycle of Underscored, ensuring every stage of the user journey feels seamless, intentional, and valuable.

• Obsess Over Customer Profiles & Needs: Deeply investigate user segments, shopping habits, and real-world alternatives. Conduct continuous qualitative and quantitative research to identify friction points and build solutions tailored to user mental models.

• Bridge Strategy & Execution: Partner closely with Design, UX Research, Engineering, and Editorial leads to translate core customer insights into clear product hypotheses, wireframes, and scalable solutions. Steer the team in strategic product areas with high complexity and ambiguity.

• Drive Business & User Outcomes: Define core performance metrics that balance business goals with genuine user utility, ensuring we build products people trust and return to repeatedly.

• Be Hands-On: Generate product briefs, user stories, and all documentation to drive alignment across the team. Help run team ceremonies to ensure progress stays on-track.

• Bring the Underscored Evolution to Market: Lead the execution of an MVP and evolve it iteratively based on user and business needs.

Qualifications & Experience…

• 8+ years of consumer-facing product management experience, with experience leading complex and ambiguous customer problems, particularly in the shopping, commerce, decision-making or loyalty space.
• Demonstrated experience of taking a product or major business line through the full lifecycle, owning discovery, strategy, UX, launch, and iteration, rather than managing isolated features.
• Deep expertise in user research, persona development, and Jobs-to-be-Done (JTBD) frameworks. You can articulate who your users are and why they behave the way they do with concrete evidence.
• Thrives in ambiguous, zero-to-one or rapid evolution environments (e.g., tech scale-ups, agile media platforms, or dedicated product pods) where cross-functional leadership is key.
• Excellent communication and collaboration skills to effectively partner with a wide range of stakeholders.
• Experience with editorial partners and a curiosity about content, formats, and story-telling
• A strategic thinker who can balance the needs of the user with the goals of the business. Comfort with ambiguity and new product spaces.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Hiring Salary Range: $133,000.00 - $247,000.00 per year

In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required. Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.