Sr. Product Manager - Novel Soft Tissue Applications

About the job

Job Description

Primary Function of the Position:

As a Product Manager within the Future Forward team – Intuitive's new opportunity growth organization – you will define and champion new product concepts from early exploration through initial market introduction, setting direction in spaces where the problem, solution, and path to market are not yet defined. You will play a vital role on product development teams tasked with systematically derisking the desirability, viability, and feasibility of innovative products aimed at solving significant unmet patient needs by gathering data and forming insights to develop and iterate market and product requirements, owning the business case for product development programs, and aligning cross-functional stakeholders on the path to market. The role requires comfort with high levels of ambiguity, exceptional team-first collaboration skills, and the ability to work independently and systematically over expanded time horizons to achieve success. It is a unique opportunity to influence the future product direction of Intuitive.

Essential Job Responsibilities:

• Develop a deep understanding of the diagnosis and treatment of new clinical spaces, including monitoring and consuming clinical literature, attending medical society meetings and engaging with physician key opinion leaders.
• Discover and develop market requirements, including disease state fundamentals, outcomes of currently available solutions, target user personas, key unmet user needs, and high-level requirements to meet those needs.
• Discover and develop product requirements and iterate with Clinical Development Engineering and Design Engineering.
• Plan and conduct qualitative and quantitative market research and conduct direct user observation to validate unmet needs, product requirements, and business cases.
• Evaluate product concepts, negotiate tradeoffs, and drive alignment across function stakeholders including design engineering, clinical development engineering and manufacturing while keeping the needs of the customer and business in mind.
• Develop the product roadmap for a clinical space, including incremental target procedures, user segments and required product capabilities.
• Develop and iterate the business case for the product including TAM/SAM, forecasted penetration, pricing, cost and margin estimates, and required program investment.
• Partner with Clinical Affairs and Market Access to develop clinical evidence and reimbursement strategies to optimize commercial adoption.
• Partner with Regulatory to determine the optimal path to market.
• Map the current-state patient pathway for new clinical areas from diagnosis to treatment with currently available modalities and outline opportunities to influence.
• Plan the initial go-to-market strategy including target customer, price, positioning and messaging, sales channel, and education plan. Collaborate with commercial and market development partners to ensure a crisp handoff.
• Develop and maintain an understanding of relevant competitive and adjacent technologies and their implications for Intuitive’s products.
• Work with the engineering and business development teams to evaluate new technologies and prioritize the business development pipeline.