Vice President, Marketing & Loyalty Finance

About the job

Exceptional Hospitality Starts with You This role is based at our corporate office in McLean, VA

This is your chance to be part of a Finance Team that is a critical business partner that manages all global activities related to financial performance, accounting, tax, forecasting, risk management, and asset management. The Vice President, Marketing & Loyalty Finance is a senior finance leader within Global Brands & Commercial Services (GBCS), serving as the strategic finance partner to Hilton's Marketing and Hilton Honors leadership teams. This role leads financial planning, performance management, and investment decision support as well as long-range strategy across enterprise and regional marketing, loyalty economics and strategic partnerships. You will bring an enterprise mindset to balancing demand generation, guest engagement, owner value and disciplined use of funds, translating complex financial and operating data into clear choices for senior leaders.

What you'll do during a typical day:

• Lead the annual budget, forecast, monthly business review and long-range planning processes for Marketing and Hilton Honors, with clear visibility to risks, opportunities, cash/fund use and key drivers.

• Advise senior Marketing and Loyalty leaders on investment strategy, trade-offs and resource allocation, translating financial performance, spend and customer/member economics into clear executive insights that drive enterprise value.

• Lead Loyalty financial performance and disciplined resource management, overseeing points economics, redemption and reimbursement trends, program funding, revenue-recognition inputs and partnership economics while driving sustainable efficiencies and measurable productivity.

• Lead and develop a high-performing global Finance team, strengthening capabilities, succession, controls and standardized FP&A practices to improve consistency and business partnership.

How you'll collaborate with others:

• Partner closely with the Chief Marketing Officer and Marketing & Loyalty leadership, GBCS Finance, Corporate FP&A, Accounting, Treasury, Data & Analytics and regional finance teams.

• Build trusted relationships with commercial leaders and external strategic partners, including co-brand, media, agency and loyalty partners, to evaluate economics and improve financial outcomes.

• Translate complex financial topics into concise recommendations for executives, while constructively challenging assumptions and creating agreement across departments and geographies.

Deliverables you'll take ownership of:

• Shape the multi-year financial strategy for Hilton Honors, including member growth, benefit and redemption economics, strategic partnerships and funding sustainability.

• Establish an integrated marketing investment framework that links spend to incremental demand, direct-channel performance and measurable ROI while protecting priority growth segments.

• Lead scenario planning and funding recommendations for major marketing, loyalty, co-brand and technology initiatives, including in-year trade-offs when performance or external conditions change.

What It Takes to Make the Stay You have these minimum qualifications:

• Ten (10) years of progressive finance, FP&A, strategy or related experience, including significant leadership experience supporting complex, global businesses.

• Demonstrated experience leading budgeting, forecasting, long-range planning, investment analysis and executive performance reviews at scale

• Broad financial expertise and, with experience shaping senior-level decisions, providing constructive challenge and leading teams across a global, matrixed organization.

It would be useful if you have:

• Hospitality, travel, consumer, loyalty, payments/co-brand, digital commerce or marketing finance experience.

• Experience with loyalty-program economics, points liability/revenue recognition, actuarial analysis, customer lifetime value or member-level analytics.

• Experience evaluating media effectiveness, marketing Value, agency economics and demand-generation investments.

• Master of Business Administration, Certified Public Accountant, Chartered Financial Analyst or other relevant advanced degree/certification.

How We'll Help You Thrive At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program

• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future

• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents

• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones

• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care

• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)

• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most

• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered

• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $260,000 – $290,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.

About Us**

Join an Award-Winning Workplace Culture

**At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.

Additional Information

-** Job Identification: 228905 - Job Category: Finance and Accounting - Posting Date: 2026-11-05 - Job Schedule: Full time - Equal Opportunity Employer: **EOE, including disability/vets