Brand Marketing Lead-JPMorgan Payments

About the job

Help shape how J.P. Morgan Payments shows up in market - and why customers should care. In this role, you’ll turn business and product priorities into a clear narrative and creative strategy that builds authority over time.

As a Vice President, Brand Strategy in J.P. Morgan Payments, you will define the narrative and creative strategy behind our biggest market investments. You’ll bring the customer point of view into a complex, global organization and use audience insight to sharpen what we say and make. You’ll partner closely with stakeholders, agencies, and our creative studio to ensure the work is coherent across touchpoints and compounds over time.

Job Responsibilities

• Translate business, product, and go-to-market priorities into a clear market narrative and creative strategy.

• Define an audience-centered point of view that builds brand authority and cultural capital over time.

• Steward how the brand shows up across flagship programs and key touchpoints.

• Own audience testing end-to-end, including participants, questions, and stimulus.

• Balance learning (what resonates) with validation (what we must prove to build alignment and confidence).

• Partner with agencies to distill findings into clear, actionable recommendations that elevate the work.

• Partner with the creative studio to define what the work must accomplish and what “good” looks like.

• Use audience insight to guide decisions—sharpening metaphors, focusing copy, and raising creative craft.

• Define clear assignments and translate competing stakeholder input into usable direction for agency partners.

• Lead agency partners to deliver high-quality work on time and within budget.

• Leverage marketing science to raise the standard for how a matrixed organization shows up in market.

Required Qualifications, Capabilities and Skills:

• Apply marketing science to build strategies and drive focus (including category entry points, the 95:5 rule, and System 1/System 2 thinking).

• Build an audience-centered point of view that earns authority through the work, not just claims.

• Distill ambiguity and competing inputs into a clear path forward.

• Influence stakeholders without formal authority, knowing when to hold the line and when to compromise.

• Bring deep audience obsession, pressure-testing decisions against what matters to customers.

• Translate complexity into a coherent narrative that connects across touchpoints and compounds over time.

• Operate fluidly across strategy and execution—moving from insight to assignment to strong delivery.

• Rally teams around a shared vision and change minds, including in resistant rooms.

Preferred Qualifications, Capabilities and Skills:

• Bring experience building brand and narrative strategy inside a highly matrixed, global organization.

• Demonstrate strong partnership with creative teams, with comfort shaping work through craft (not personal taste).

• Show confidence leading external agencies through complex feedback and multiple stakeholders.

• Bring experience building brand authority through flagship programs and integrated campaigns.

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.

Additional Information

• Job Identification: 210796454
• Job Category: Mktg Planning and Development
• Posting Date: 2026-10-09
• Job Schedule: Full time
• Locations: 1370 Avenue Of The Americas, New York, NY, 10019, US ()
• Base Pay/Salary: New York,NY $123,500.00-$190,000.00