Director of Integrated Marketing, Hopkins Edge (Office of the Provost)

About the job

We are seeking a Director of Integrated Marketing, Hopkins Edge who will lead the Hopkins Edge integrated marketing, digital presence, and brand execution to advance institutional reputation, visibility, as well as learner engagement and enrollment. This role is responsible for developing and executing data-driven strategies that elevate the Hopkins Edge profile among prospective learners, businesses, and other external partners.

The Director of Integrated Marketing will partner closely with Academic Affairs leadership, Hopkins Edge school leads, and stakeholders to promote Hopkins Edge offerings to individuals and businesses, ensuring impact and reach. The Director of Integrated Marketing will operate as both a strategic leader and a hands-on executor, responsible for standing up core marketing and digital functions from the ground up. Over time, this role will evolve to include team leadership and oversight as additional resources are added.

The person filling this position will be working in a start-up environment – creating processes and procedures, navigating unexpected obstacles, and adapting to change frequently. An agile mindset and flexible approach to daily responsibilities is needed as we define new ways of working within a well-established university. We are seeking a solution-focused person with a demonstrated ability to create new paths to achieve results.

Specific Duties & Responsibilities

Creative Vision

• Develop, recommend, and deliver the creative design vision and leadership to best achieve strategic communications and marketing goals.
• Align creative strategies with the overall communications and marketing strategy, as articulated and evolved.
• Proactively recommend ways to leverage the creative design team’s time and talents for maximum success toward articulated goals and objectives.
• Use strategic thinking to drive engagement of audiences with strong communications graphics, photography, and impactful infographics for use within digital and social media platforms.
• Provide input on the latest and relevant visual communications and graphic design trends.
• Develop and deliver presentations to internal partners and leadership on visual communications, strategies, and projects.

Creative Design

• Advise and contribute to materials with creative visual and branded components, including advertising, digital, marketing, print, social media, video, etc. This includes videos, logos, infographics, special events invitations, collateral materials, digital posters, displays, environmental advertising, exhibits, books, postcards, print and digital ads, stationery, email templates, animations, direct mail pieces, and branded giveaways/gift items.
• Develop and inspire creative solutions for design projects, including brand consistency, concept, execution, and production.
• Oversee creative design projects from inception to completion.
• Transition projects across print and digital platforms.
• Advise on timelines, best practices, and recommended approaches for all creative projects.
• Oversee the team’s budget, and determine what projects are best handled internally versus via vendors.
• Identify, contract, and liaise with creative design vendors and freelancers.

Team Leadership and Management

• Supervise a creative team and manage workload and priorities, optimize workflows and communications, lead team meetings, manage performance, mentor, and recruit and retain.
• Inspire and mentor team direct reports and others to develop creative solutions while providing attention to detail and quality standards.
• Recommend and oversee other design and production resources to meet deadlines.
• Develop and manage the annual visual communications/design budget.
• Other duties as assigned.

Minimum Qualifications

• Bachelor's Degree in Fine Arts, Graphic Design, or a related field.

• Five years of related experience and a portfolio.

• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Experience in design for academic or scientific institutions.
• Experience leading a creative team.

Technical Qualifications or Specialized Certifications

• Art Direction - Advanced
• Branding - Advanced
• Budgeting - Advanced
• Concept Art: -Advanced
• Creative Strategies - Advanced
• Graphic Design - Advanced
• Needs Assessment: Advanced
• Vendor Management: Advanced
• Workflow Management: Advanced

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.

Classified Title: Director Creative Services-Divisional Job Posting Title (Working Title): Director of Integrated Marketing, Hopkins Edge (Office of the Provost) Role/Level/Range: ATP/04/PE Starting Salary Range: $75,135 - $131,510 Annually (Commensurate w/exp.) Employee group: Full Time Schedule: Monday to Friday, 9:00 AM to 5:00 PM FLSA Status: Exempt Location: Hybrid/Homewood Campus Department name: Office of the Provost Personnel area: University Administration