Head of Demand Generation

About the job

Location: New York, NY

Work Model: In-office (5 days per week, Flatiron)

Industry: Payroll & back-office software for startups

Compensation: $200K-$350K OTE

About the Company

Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly.

The Opportunity

Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target.

You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers.

Responsibilities

• Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
• Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
• Grow MQL volume and quality, site traffic and conversion, and organic search
• Manage paid spend efficiently against CAC and ROAS goals
• Partner with the COO on brand and the Head of Sales on pipeline conversion
• Hire and build the demand generation team as the company scales

Requirements

• 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
• Inbound programs that produced measurable pipeline, not just traffic
• Strong writing for a business audience
• Funnel thinking: spend to pipeline to revenue
• Comfortable as a player-coach who still runs channels hands-on
• Excitement about working in person in New York five days per week
• Bonus: fintech, HR tech, or developer-adjacent background