Clinical Marketing Manager, Ion

About the job

Job Description

Primary Function of Position Joining the Ion Clinical Marketing team is an opportunity to develop and execute national and regional strategic marketing initiatives that help hospitals turn their investment in Ion into successful, growing thoracic oncology programs at scale. This role offers the opportunity to lead highly visible events and communications initiatives, working directly with customers and sales teams to shape how lung cancer programs develop across the U.S. This individual will work closely with physicians, healthcare executives, operational leaders, and sales teams to identify successful local best practices and bring them to a broader audience through national and regional peer-to-peer programming. They will develop content and communications strategies tailored to these audiences, equip sales teams with tools to help customers put these practices into action, and create resources to help drive net-new patient volume to Ion programs across the country. They will own assigned initiatives from strategy through execution, with accountability for adoption, impact measurement, and continuous improvement. Essential Job Duties

 Discover: Engage multidisciplinary customer stakeholders, commercial teams, and cross- functional partners to understand patient journeys, program needs, and barriers to adoption, growth, and expansion.  Synthesize: Identify common needs and successful practices from customer and field insights that can inform initiatives for broader audiences.  Design: Develop program strategies, curriculum, and learning activities that help customers and sales teams apply insights and implement best practices.  Engage/Promote: Develop and execute integrated internal and external communication and deployment strategies that drive awareness, utilization, and value realization. Independently author communications and marketing content, develop claims and supporting substantiation, and manage regulatory, clinical affairs, and legal review and approval.  Execute: Lead content development and cross-functional implementation of assigned initiatives. Coach customer speakers on presentation structure, content, and delivery, and partner with Field Marketing, Event Management, and Sales to deliver programs, deploy resources, and support customer follow-through.  Evaluate: Measure program and resource utilization and impact using qualitative and quantitative data and customer and field feedback. Manage assigned budgets and identify opportunities to improve results and resource use.  Summarize: Deliver clear, compelling presentations to senior and executive Intuitive leadership and other stakeholders. Report outcomes objectively and translate findings into actionable recommendations.

• Refine and Scale: Use results and feedback to improve effectiveness, reinforce adoption, and scale successful approaches. Recommend when to refresh, consolidate, or retire programs and resources.