Paid Search Director

About the job

Agency:

M+P

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Paid Search Director

Summary

The Paid Search Director leads the strategy, performance, and growth of paid search across a portfolio of clients, with a focus on Pharmaceutical, Health & Wellness, and CPG. This role serves as a senior subject matter expert across Google, Microsoft/Bing, and emerging search platforms, translating business objectives into performance-driven strategies.

The Director provides strategic oversight of campaigns and budgets, leads client relationships, mentors team members, partners across Media, Analytics, Creative, and Account, and stays ahead of evolving search technology and industry trends.

Responsibilities

Strategy & Performance

• Own paid search strategy across assigned clients and ensure alignment with broader business and media objectives.
• Develop and oversee strategies across Google, Microsoft/Bing, Search, Performance Max, Demand Gen, audience targeting, bidding, and testing.
• Develop distinct strategies for DTC and HCP audiences.
• Oversee budgets, performance, optimization, and measurement across multiple accounts.
• Analyze KPIs including CTR, CPC, CPA, ROAS, CVR, and other client-specific metrics to develop actionable recommendations.
• Partner with Analytics to ensure accurate tracking, conversion events, attribution, and reporting.
• Identify opportunities for growth, innovation, and improved performance.
• Stay current on AI, automation, platform innovation, and emerging search behaviors.

Client & Team Leadership

• Serve as a senior strategic advisor and trusted paid search lead for clients.
• Lead client presentations, QBRs, performance reviews, and strategic recommendations.
• Mentor and develop Managers and Associates while ensuring high-quality work and best practices.
• Partner with Media, Analytics, Creative, Strategy, and Account teams to deliver integrated solutions.
• Maintain strong relationships with Google and Microsoft platform partners.
• Contribute to organic growth, new business opportunities, and agency POVs.

Qualifications

• 7+ years of paid search experience, preferably in an advertising, media, or healthcare agency.
• Pharmaceutical/healthcare advertising experience required.
• Deep expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and Demand Gen.
• Experience managing multi-million-dollar budgets across multiple clients.
• Strong understanding of DTC and HCP audiences and pharmaceutical marketing requirements.
• Experience with GTM, conversion tracking, UTM structures, and Google Analytics/GA4.
• Excellent analytical, strategic, presentation, and client communication skills.
• Proven ability to mentor and lead team members.
• Strong organizational and problem-solving skills.
• Passion for emerging search technologies, AI, automation, and industry trends.

140,000-150,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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