Principal, Brand Marketing Manager - Mid Market

About the job

Intuit is doubling down on Mid Market, and Services — the organization that powers both Money (Payments, Capital, Bill Pay) and Workforce Solutions (WFS) — is one of our biggest opportunities within it. We're hiring two Principal Brand Marketing Managers to lead mid-market brand for Services: one dedicated to Workforce Solutions, one dedicated to Money. Both roles report to the Mid Market Brand Marketing lead — with clear executive visibility and direct impact on one of Intuit's most strategically important growth vectors.

Responsibilities

Integrated Campaign Strategy & Execution****

• Lead brand and campaign planning, sizing and sequencing investment in close partnership with PMM and channel partners.

• Partner with Acquisition/Performance Comms and internal agency partners to scope incremental investment, ensuring clean audience segmentation to avoid overlap and remarketing saturation across Services brands.

• Serve as brand lead for measurement frameworks by segment (unaided/aided awareness, consideration, credibility), and report progress against goals each quarter.

Cross-Product Narrative & Customer Journey

• Connect your business's mid-market brand narrative to the broader MidMarket customer journey across IES, Advanced, Money, and WFS, surfacing cross-sell and platform-attach opportunities between Money and Workforce Solutions in particular.

• Partner with Product Marketing to align brand campaigns with product launch moments, and to correct funnel-stage imbalances (e.g., for WFS, ensuring bottom-of-funnel messaging still converts on payroll intent alongside HCM awareness; for Money, ensuring conversion messaging keeps pace with awareness building).

• Build the credibility layer alongside awareness efforts, working with PR, Analyst Relations, and review-site (e.g., G2) strategy to build third-party validation for your category.

Executive Partnership & Stakeholder Alignment

• Partner with your business's PMM, ICT, Comms, and Insights teams as a peer stakeholder, aligning brand investment asks with segment goals and quarterly business reviews.

• Serve as the marketing voice for your business's mid-market brand in planning forums and leadership reviews, building the business case for incremental investment tiers.

• Communicate brand strategy and results to senior leaders in a clear, data-driven manner.

Qualifications

Required Experience

• 8+ years of brand or integrated marketing experience, ideally in B2B SaaS, fintech, HCM/HR tech, or an adjacent category.

• Demonstrated success building a brand investment case using brand-health data, media plans, and ROI/MMM frameworks.

• Experience marketing to mid-market business buyers, ideally in payments/financial services (Money role) or HCM/payroll (WFS role), or adjacent SaaS categories.

• Track record running multi-channel campaigns and tying them back to measurable awareness, consideration, and credibility outcomes.

• Strong cross-functional collaborator, able to work fluently with acquisition/media, product marketing, PR/analyst relations, sales, and finance.

Preferred Experience

• Familiarity with the Intuit ecosystem (QuickBooks, payroll, Money) or relevant competitive landscape knowledge — fintech/payments (PayPal, Block/Square, Chime, Bill.com, Brex, Ramp) for the Money role, or HCM/payroll (ADP, Gusto, Rippling, Paychex, Deel) for the WFS role.

• Experience operating in a complex GTM model alongside dedicated cross-functional partners.

• Track record building brand for a category challenger repositioning up-market.

Key Competencies

• Strategic thinking. You can size an ambiguous opportunity, pressure-test it against evidence, and turn it into a sequenced, fundable plan.

• Creative storytelling. You can distill complex product capabilities into a clear, compelling narrative for mid-market decision-makers.

• Influence without authority. You earn trust and alignment across Product, Sales, Finance, and Acquisition through quality of thinking, not title.

• Data fluency. You build measurement frameworks, interpret brand-health results, and use insights to continuously sharpen strategy.

• Bias for action. You move fast, test and learn, and hold yourself and cross-functional partners to high standards of execution.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is: Mountain View $205,000 - $277,500