Senior Graphic Designer - culture/campaign poppi

About the job

Overview

As a Senior Designer for campaign and culture at Poppi, you are a creative force behind how we show up, launch, and get talked about. You design and guide the visual execution of influencer mailers, swag, and brand tentpole moments, from idea to asset. Your work spans digital and physical, from a scroll-stopping social moment to a custom-produced mailer to in-house Poppi merch.

You don't just design. You ideate, craft, and follow your work through to production. You bring fresh ideas and a high bar for execution to every brief, working closely with the Art Director and Creative Director to shape concepts and bring them to life. You partner with vendors, influencers, partners, and internal teams across fast-moving, multi-workstream programs, and you're confident presenting your work and talking through your thinking with cross-functional partners.

You think in brand systems, move with urgency, and care about craft at every touchpoint. You are deeply fluent in pop culture and the visual world of the Poppi consumer, and you translate cultural instinct into brand-right creative that earns attention, drives impact, and builds the brand.

Responsibilities

• Design Poppi creative assets to support campaign launches & culture first moments.

• Ideate and execute viral mailer concepts and influencer-first activations: fun, shareable ideas built to earn views and drive social engagement

• Layout mailers for print and production, including laying out art, choosing materials and finishes, and working directly with vendors to bring physical concepts to life

• Bring ideas for swag and merchandise, and design them across the full range: influencer gifting, partnerships, and in-house Poppi sales merch

• Push Poppi to show up at the speed of culture, creating trend-aware, of-the-moment design and executions that feel native to social

• Stay on top of the social landscape, including platforms, trends, memes, and creator culture, and turn it into quick-turn, brand-right ideas

• Switch handwriting and tone to fit the brief, from on-trend and playful to polished and premium

• Support the Creative Director and Art Director on 360 campaign creative design, bringing your culture and social perspective to the larger campaign story

• Support the Culture team on partnerships and brand tentpole moments, from concept through in-market execution

• Maintain consistency and excellence across all touchpoints, with high standards and taste in typography, layout, and brand identity

• Give clear feedback to freelancers and vendors, with approval from the Art Director

• Manage multiple priorities and shifting deadlines without sacrificing quality. This is a fast, high-volume launch calendar and a brand that is growing.

Compensation and Benefits:

• The expected compensation range for this position is between $88,200 - $147,650.

• Location confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.

• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

What you bring

• 3-5 years of experience in design, ideally with brand or creative agency experience in a fast-moving, social-first environment.

• A highly creative portfolio that shows both strong conceptual thinking and hands-on execution - from campaign anchor work to fast-turn social content.

• Strong typography, layout, and design fundamentals paired with speed and adaptability.

• A collaborative, low-ego approach – you’re able to pitch a big idea and also execute the brand asset needed that night,

• Print design and production understanding

• Animation skills a plus

• You have an eagerness to support the team by designing to a high level, whilst also setting the tone for professionalism amongst creatives.

• You’re adaptable and resilient in the face of change with the ability to embrace challenges and shift priorities with ease.

• You have experience communicating with cross functional partners as well as strong and confident presentation skills, with the ability to communicate creative concepts. You also seek input, share openly, and use feedback as fuel, not friction.

• You have impeccable taste, a hungry work ethic and high attention to detail.

• Able to stay calm under pressure and exemplify business maturity

Your background

• Experience in branded 360 campaigns and assets with an emphasis on digital

• Worked for lifestyle focused brand with similar creative target

• Thrives in a fast-paced, dynamic work environment

• Proven success in social media campaigns and new and emerging digital platforms

• Advanced knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Suite, Figma, project management tools such as Asana

• Self-motivated & a true team player who leads with positivity and passion

Additional requirements

• Travel [domestically/internationally] for business related meetings

• Some lifting and the movement of moderate loads require 50-pound lifting requirement

• Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.