Social Campaign Manager (Italy), Prime Video

About the job

Description

We're Prime Video's International Social Creative Team, a group of pop-culture obsessives dedicated to bringing our Original productions to life on social. We plan, create and distribute platform-native campaigns that connect authentically with audiences, from the moment a title is greenlit to the day it drops and beyond. We obsess over every asset, every caption, every platform moment, because we believe a great social campaign can make a title unmissable. We roll up our sleeves, take bold creative bets, and never settle for average. We're a team of owners who are in it for the long haul: curious, collaborative, and always looking to raise the bar. We like to say it's always Day 1: we're constantly reinventing how we show up on social, breaking things and building better ones along the way.

We are looking for a creatively-driven Social Campaign Manager with significant experience producing and executing best-in-class social campaigns for major entertainment brands (agency or client side) to support this work in Italy.

Key job responsibilities

• Help Manage end-to-end Social Campaigns for our Italian Original productions, from conceptualization through to execution and reporting
• Guide and brief our social agency on content capture and asset development for our Original titles, ensuring each piece of content is tailored to the right platform and audience
• Build and execute distribution plans across Prime Video's owned handles as well as off-handle channels, including talent, publishers, and partner accounts
• Help manage relationships with internal stakeholders including leadership, studios, content teams, marketing and PR to align on campaign priorities and creative direction
• Collaborate with external partners such as agencies, talent, production companies, and influencers to bring campaigns to life in an authentic and culturally resonant way
• Report on campaign learnings to continuously refine your approach and raise the creative bar

Basic Qualifications

• Professional experience in Social Media Campaigns, with a strong focus on content production and asset development for entertainment or major consumer brands
• Proven track record of delivering high-quality social campaigns from content capture through to distribution
• Deep understanding of platform-native content across Meta, TikTok, YouTube, and emerging channels
• Strong analytical skills: able to read campaign metrics, extract meaningful insights, and translate them into actionable improvements
• Ability to fluently communicate in Italian and English (oral and written)
• Experience managing relationships with external partners including talent, production companies, and creative agencies
• Demonstrated ability to manage multiple campaigns simultaneously in a fast-paced environment

Preferred Qualifications

• Significant experience delivering integrated, social-first campaigns for entertainment properties or original productions
• Experience in content capture environments (on-set, marketing days, press junkets) and a strong eye for platform-optimised asset creation
• Familiarity with off-handle distribution strategies, including talent amplification, publisher partnerships, and influencer ecosystems
• Comfortable navigating complex internal stakeholder environments, including cross-functional collaboration with studios, content, and leadership teams
• Experience working within or alongside in-house social teams at a major streaming platform or entertainment brand

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The minimum gross base salary for this position is listed below. The base salary listed corresponds to working on a full-time basis. For part-time hours, the salary will be pro-rated.

Amazon reserves the right to offer a higher salary and/or level, depending on the candidate's skills, competencies, and experience. ****Amazon's package may include a sign on payment. In addition, the candidate may be eligible to participate in a restricted stock unit scheme operated independently by Amazon.com Inc. in USA. Your recruiting team will share final salary and any restricted stock unit scheme if applicable, depending on skills and requirements.

In addition to statutory benefits, and those applicable to the relevant CBA, company supplementary benefits may apply subject to further terms.

See below the minimum gross base salary for this position:

Milan, ITA - 41,100.00 EUR Annually