Apple TV Creator Lead, Entertainment

About the job

As a part of the broader Apple TV marketing organization, our team's purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role leads Apple TV content creator, influencer, and social talent work to connect our brand to culture through trusted voices. If you are an advanced professional and extraordinary leader who is highly plugged into the internet and popular culture this could be an ideal opportunity. We need someone that can keep a finger on the pulse of conversation across entertainment, pop culture, and brands, and know what it means to listen, participate, and spark thoughtful discussions with fans through content creation.

This role leads Apple TV creator and influencer programs, responsible for day-to-day management of influencer strategy in addition to developing tailored, creator-led approaches and programs that deliver strong creative and clear ROI from concept through execution, across title and brand projects. You bring deep expertise in the influencer landscape and content creator management, a seasoned storyteller’s instinct, and a cutting-edge understanding of internet culture, short-form video, memes, and zeitgeist content, paired with the rigor to demonstrate real business impact. As a part of the broader Apple TV Social Marketing team, you sit at the intersection of creator strategy, program management, and creative accountability, building and conceptualizing creator-led formats across titles and programming to deepen audience engagement with Apple TV, while ensuring brand consistency in marketing, messaging, and creative.

Responsibilities

• Creator & Influencer Strategy
• Build and conceptualize creator-led formats across titles and programming to increase audience engagement with Apple TV and across social channels, ensuring brand consistency in marketing, messaging, and creative
• Lead campaigns of diverse scope, using insights and presenting new learnings and points of view to drive creator strategy, creative, and tactics
• Monitor what content, creative, and formats work across social platforms; stay ahead of evolutions and develop a point of view to optimize multi-channel distribution
• Program Management & Execution
• Manage influencer strategy and output across multiple campaigns, working with internal and external partners to ensure creative excellence and business impact
• Manage, drive, and develop creator programs and creative strategy across internal and external creative partners and agencies
• Provide direction, oversight, and leadership to project teams. Guide, evaluate, and direct work from concept through execution
• Take initiative to execute work and elevate it, building on briefs, evolving ideas, and driving projects forward with strategic and creative ownership
• Cross-Functional & Stakeholder Partnership
• Interact internally and externally, working with marketing teams across the business to educate and integrate creator and influencer strategy with broader marketing efforts
• Provide meaningful contributions to the cross-functional marketing team. Develop strong, productive peer relationships across a highly matrixed organization
• Decide on appropriate courses of action, bringing peers and stakeholders on the journey and influencing others to take action
• Develop key senior-level business relationships, operating as a trusted partner
• Insights & Measurement
• Use a blend of internal and external social analytics and deep immersion in internet culture to take key business goals and build impactful, engaging creator campaigns
• Use data to inform strategy and innovation, developing and reporting against key KPIs and success metrics to drive business goals
• Implement highly complex initiatives for Apple TV marketing that require comprehensive analysis; analyze and recommend the best course of action
• Operate independently, needing only occasional guidance in complex or new areas; determine methods and procedures on projects, and may coordinate the activities of other employees

Minimum Qualifications

• Minimum of 7 years of experience in creator partnerships, talent marketing, influencer strategy, or digital media, with a demonstrable track record of building cultural moments and driving measurable business impact at scale within entertainment, sports, or highly consumer-centric brands or platforms.
• Comprehensive knowledge of the creator economy: platforms, business models, deal structures, cultural dynamics, and the evolving relationship between creators, talent, brands, and audiences
• Established network of relationships across the creator, talent, athlete, and representation landscape.
• Expertise in creator management and briefing: strategy, identification, briefing, content creation, feedback, and relationship management
• Experience leveraging social analytics and data to set and report against creator-specific KPIs, using data and intuition to develop content that gets people talking
• Experience working directly with talent; skilled in pitching, presenting, and reading the room
• Excellent communicator, strategist, and creative who can set context, influence ideas, and rally teams; adept at taking accountability without control, and using influence without authority
• Highly skilled at managing multiple complex, simultaneous initiatives, from strategic planning to creative oversight and performance accountability
• Highly driven self-starter who is proactive, prioritizes well, and can move large amounts of work with precision in a fast-paced, fluid, and ambiguous environment. Not afraid to lead or follow, and takes smart risks and judgment calls to push high-impact work forward.
• Has a deep and broad network of expertise and partners to bring to the work; networks with senior internal and external peers across Apple TV, talent, EPs, and filmmakers
• Cross-functionally excellent; builds strong relationships and works across a highly matrixed organization
• Demonstrates learning agility and evolves alongside a dynamic organization; embraces change
• Bachelors Degree or equivalent professional experience

Preferred Qualifications

• MBA

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

EEO Statement

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

Accessibility

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Application Deadline

Apple accepts applications to this posting on an ongoing basis.