Development Marketing Strategist

About the job

Pay Band Information

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Be a Tar Heel!

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Position Summary

Reporting to the Director of Development Marketing, the Development Marketing Strategist is a key member of the University Communications and Marketing team responsible for planning, coordinating and executing integrated marketing initiatives that advance Carolina’s institutional priorities and strengthen the University’s brand. The position manages a portfolio of campus partners, which may include academic schools, institutes, centers and other university units, serving as a day-to-day marketing partner and providing strategic guidance, project management and executional support.

The Development Marketing Strategist works collaboratively with UCM teams across paid, owned and earned channels and translates marketing strategies into coordinated plans, timelines, deliverables and measurable outcomes. The position balances strategic thinking with hands-on execution; manages multiple concurrent projects; coordinates internal and external resources; and builds strong relationships with campus stakeholders. The position also contributes to the development, implementation and refinement of standard marketing processes that improve efficiency, consistency and effectiveness across the team.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Management Preferences

Experience working on a fundraising team and knowledge of donor engagement, solicitation and stewardship strategies. Experience using Basecamp project management software. Experience managing departmental budgets. Experience working with agencies.

Special Instructions

You have the opportunity to submit optional links or materials associated with a previous campaign.

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.