Senior Manager/ Performance Marketing

About the job

An established financial services organization is seeking an experienced paid media leader to drive customer acquisition and scale digital advertising performance across its growing small-business financing portfolio.

This high-impact opportunity offers ownership of significant advertising budgets, with a focus on optimizing Meta campaigns, improving lead quality, and maximizing conversion into funded customers. You will lead sophisticated paid social strategies across Facebook, Instagram, and additional Meta placements, combining data-driven optimization, creative experimentation, and advanced conversion measurement.

Working alongside marketing, analytics, and creative teams, you will influence acquisition strategy while maintaining strong hands-on ownership of campaign execution. This role is ideal for a performance marketing specialist who thrives on measurable business outcomes and navigating the complexities of advertising within regulated industries.

Required Skills & Experience

• 5–7+ years of hands-on paid social media buying experience, including direct ownership of substantial advertising budgets, ideally $250K+ monthly. Advanced expertise in Meta Ads Manager, Business Manager, Events Manager, Advantage+ campaigns, and Lead Ads, with a demonstrated ability to scale acquisition while maintaining efficient cost-per-lead and customer conversion metrics.

• Extensive experience managing advertising campaigns within regulated industries or Meta's special ad categories, particularly financial services. Strong understanding of restricted targeting capabilities, broad audience strategies, prospecting, retargeting, and lead reactivation, with proven success improving campaign efficiency and lead quality.

• Deep knowledge of Meta Pixel, Conversions API (CAPI), offline conversion tracking, and attribution methodologies. Strong analytical proficiency with Excel, Google Sheets, and BI platforms, including the ability to connect campaign performance with qualified leads, customer approvals, and revenue-generating conversions.

Desired Skills & Experience

• Experience developing sophisticated creative testing frameworks across Reels, Stories, static, carousel, and user-generated content, including multilingual campaign strategies for English- and Spanish-speaking audiences.

• Familiarity with advanced marketing measurement techniques, including Conversion Lift, geographic incrementality experiments, and Marketing Mix Modeling (MMM), to evaluate campaign effectiveness and guide media investment decisions.

• Background in alternative lending, small-business financing, or B2B customer acquisition, complemented by Meta Certified Media Buying Professional credentials and experience leveraging AI-powered advertising optimization tools.

Daily Responsibilities

• Hands-On Campaign Management: 75%

• Team Collaboration & Cross-Functional Work: 25%

Applicants must be currently authorized to work in United States on a full-time basis now and in the future.

Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment’s Employment Accommodation policy. Applicants need to make their needs known in advance.

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