Director, Franchise Operations

About the job

Reporting to the Senior Director, Franchise Operations, this role serves as the regional leader for franchisee support, operational excellence, and growth initiatives. The role manages franchise relationships for the Hertz, Dollar, and Thrifty brands, ensuring compliance with franchise agreements and brand standards.

Key responsibilities include providing operational guidance and training, overseeing regional budget and P&L performance, maintaining franchise reporting and documentation, monitoring customer satisfaction metrics, and partnering with franchisees to improve performance and achieve brand goals.

The starting salary is $130,000, commensurate with experience

What You’ll Do:

• Drive franchise growth and profitability by partnering with franchisees to enhance operations through coaching, training, business planning, and performance improvement initiatives
• Support franchise expansion, onboarding, ownership transfers, and integration of new franchise locations
• Collaborate with Development, Operations, and Sales teams to identify growth opportunities and support customer-focused solutions
• Build trusted relationships with franchisees and serve as a key advisor and liaison between franchise partners and corporate leadership
• Communicate and implement franchise programs, policies, and initiatives across the network
• Conduct business reviews and operational audits to ensure compliance with franchise agreements and brand standards
• Partner with Legal to manage franchise agreements, renewals, transfers, and related documentation
• Oversee franchise compliance, contract administration, and regulatory filing requirements
• Support franchise conferences, regional meetings, and other network engagement activities

What We’re Looking For:

• Bachelor’s degree required; advanced degree preferred
• 3-5 years of experience in the rental car industry required
• Experience in franchise operations, development, or growth initiatives preferred
• Experience in business development and relationship management preferred
• Sales and account management experience preferred
• Experience supporting multi-location or multi-unit operations preferred
• Strong financial and business acumen, including the ability to analyze P&L statements, financial metrics, and operational performance
• Proven ability to build trusted relationships and influence internal and external stakeholders across all levels of an organization
• Excellent interpersonal, presentation, verbal, and written communication skills, with a strong customer and franchisee focus
• Experience leading or supporting multi-unit, franchise, retail, automotive, rental car, or similar distributed-service operations preferred
• Knowledge of franchise development, franchise agreements, and franchise relationship management preferred
• Ability to travel up to 50%

What You’ll Get:

• 40% off any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

#Zip

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

Additional Information

• Job Identification: 41745
• Job Category: Operations
• Posting Date: 2026-10-12
• Job Schedule: Full time
• Locations: 1001 Summit Blvd NE, Atlanta, GA, 30319, US ()
• Remote: No