Advertising Strategic Partnerships Senior Manager

About the job

As a Senior Manager, Strategic Partnerships, you'll lead and grow the strategic partnerships that power Best Buy Ads' CTV business, connecting our audiences, inventory, and advertising solutions with leading brands, platforms, and data providers. You'll own key relationships across CTV, identity, data, DSP and SSP partners, helping expand addressability, measurement, and monetization opportunities for the business.

In this role, you'll negotiate, execute and manage partnerships from evaluation through activation, build business cases and revenue opportunities, and collaborate closely with Product, Yield, Sales, Marketing, Legal, Privacy, and other cross-functional teams to bring new capabilities to market. Success requires strong relationship-building skills, commercial acumen, and the ability to influence partners and stakeholders at all levels while balancing multiple priorities. What makes this role especially exciting is the opportunity to shape how Best Buy Ads grows its CTV ecosystem and drive visible business impact through high-profile industry partnerships.

Best Buy Ads is a key part of our company's business strategy, as we deliver business results by partnering with leading brands to captivate audiences, drive engagement, and provide measurable impact.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy** corporate office in New York, NY**. You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.**

What you will do

**- Own and grow strategic partnerships that drive revenue, customer engagement, and shared business goals.

• Source, negotiate, and close new partnerships across brands, content, identity, and audience solutions.
• Lead identity partnerships end-to-end, including onboarding, clean room integrations, and match-rate optimization.
• Manage select CTV, Co-Marketing DSP, and SSP partner relationships, overseeing commercial performance, integrations, escalations, and business reviews.
• Build partnership business cases, including revenue modeling, audience sizing, success metrics, and leadership reporting.
• Drive execution from contract through launch by coordinating cross-functional teams while ensuring compliance, governance, and operational planning.**

Basic qualifications

**- 6+ years of experience in strategic partnerships in advertising and/or media

• 5+ years of experience negotiating and managing commercial agreements with external partners
• 4+ years of experience in digital advertising, retail media, or advertising technology
• Experience presenting to and influencing senior leaders and executive stakeholders**

Preferred qualifications

**- Bachelor's degree in marketing, Business, Communications, or a related field

• Experience building partner marketing programs with brands, publishers, platforms, or rights holders in categories such as gaming, sports, entertainment, or consumer tech
• Working knowledge of the identity landscape, including identity resolution and audience onboarding providers, universal identifiers, and clean room environments
• Working knowledge of the programmatic ecosystem, including how DSPs, SSPs, and ad servers transact, and familiarity with deal types such as programmatic guaranteed and private marketplace
• Experience with CTV supply, including how CTV inventory is packaged and transacted programmatically
• Experience at a retail media network, publisher, platform, or agency, working with endemic and non-endemic advertising partners
• Familiarity with measurement and data partnerships, including match rate diagnostics and campaign measurement methodologies
• Experience working through contracting processes that include data protection, privacy, and usage rights terms
• Exceptional emotional intelligence and relationship judgment: the ability to build trust quickly, manage difficult conversations and competing agendas with composure, and adapt communication style to the audience
• A track record of turning transactional vendor relationships into durable partnerships that both sides invest in
• Comfort operating in a business that is still being built, with the judgment to set priorities in the absence of established process**

What’s in it for you

**We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.**

About us

**Best Buy Ads is one of the nation’s largest retail media networks. Backed by the No. 1 consumer tech specialty retailer, we connect leading brands with Best Buy’s 200 million customers through our network of more than 1,000 stores and our massive digital footprint. Our world-class team thinks big, pushes boundaries and shows up every day ready to create the future of retail media.

As part of Best Buy Co. Inc., our culture is built on deeply supporting and valuing our amazing employees. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future.

Best Buy is an equal opportunity employer.

Auto Req. ID1051598BR

Location Number900303 New York BBY Ads Office

Address530 5TH AVE STE 800

CityNew York

StateNew York

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Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.

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