Admissions & Marketing Director

About the job

Admissions & Marketing Director

Southern Utah Veterans Home | Ivins, Utah

Join Our Team

Southern Utah Veterans Home is seeking an Admissions & Marketing Director to join our outstanding team!

We are looking for an energetic, relationship-focused professional who embraces Avalon's philosophy of “a reverence for life and a heart for healing.”

With enthusiasm and compassion, our team works with our residents, their families, healthcare partners, and our community to celebrate life every day.

Come join our team! We offer a rewarding career, competitive benefits, and opportunities for professional growth and advancement.

About the Position

The Admissions & Marketing Director plays a key role in connecting prospective residents and families with Southern Utah Veterans Home while building strong relationships throughout the Southern Utah healthcare community.

This position manages the facility's inquiry and admission process and develops effective sales, marketing, community outreach, and referral-development strategies.

You'll work closely with facility leadership, healthcare providers, hospitals, families, community organizations, and referral partners to promote the services and programs available at Southern Utah Veterans Home.

What You'll Do

• Manage inquiries and admissions from initial referral through admission, providing timely communication and follow-up with residents, families, and referral sources.

• Provide facility tours and help prospective residents and families understand our services and programs.

• Develop and maintain relationships with hospitals, discharge planners, physicians, healthcare organizations, senior organizations, and community partners.

• Develop and implement marketing and business-development strategies designed to strengthen referral relationships and support facility census.

• Maintain consistent communication with referral sources regarding facility services, availability, resources, and resident needs.

• Work closely with the Administrator, nursing leadership, Business Office, and other departments to evaluate prospective admissions and coordinate smooth transitions into the facility.

• Track inquiries, admissions, referrals, census trends, and marketing efforts to identify opportunities for continued growth.

• Participate in community outreach, educational events, networking opportunities, and other activities that increase awareness of Southern Utah Veterans Home.

• Build relationships with home health, hospice, rehabilitation providers, dialysis centers, medical providers, and other healthcare and community resources.

Benefits & Perks

At Southern Utah Veterans Home, we value our employees and offer eligible team members a comprehensive benefits package that may include:

• Medical, dental, and vision insurance

• 401(k) retirement savings plan

• Paid vacation and sick leave

• Paid holidays

• Life and AD&D insurance

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options

• Educational assistance and tuition reimbursement opportunities

• Continuing education and professional development

• Opportunities for career growth and advancement within Avalon Health Care Group

Benefit availability and eligibility are based on employment classification and applicable plan terms.

Qualifications

We're looking for someone who is outgoing, organized, self-motivated, goal-oriented, and passionate about building relationships.

Preferred qualifications include:

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred, or equivalent relevant experience

• Previous experience in sales, marketing, admissions, business development, or a related position

• Healthcare marketing or community-relations experience preferred

• Strong communication and presentation skills

• Excellent organizational and follow-up skills

• Ability to work independently, take initiative, and remain goal-directed

• Ability to build and maintain strong professional relationships

• Knowledge of healthcare reimbursement and payer sources, or the ability to learn

• Formal sales training, adult training, or team-building experience preferred

• Experience with advertising, promotional materials, or marketing collateral preferred

Why Southern Utah Veterans Home?

This isn't just a marketing position. It's an opportunity to build relationships that directly connect veterans and their families with the care, services, and support they need.

You'll be part of a team committed to providing quality care while representing Southern Utah Veterans Home throughout our local healthcare community.

If you're an energetic relationship-builder who enjoys meeting people, developing partnerships, and helping families navigate important healthcare decisions, we'd love to meet you.

Apply today and join the Southern Utah Veterans Home team!