Category Marketing Specialist

About the job

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.

Key Responsibilities:

• 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
• 20% Collaboration - Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
• 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
• 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
• 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
• 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
• 5% Special Projects - Work on special projects as directed

Direct Manager/Direct Reports:

• This position typically reports to Senior Manager, Category Marketing
• This position has 0 direct reports

Travel Requirements:

• No travel required.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Excellent written and verbal communication skills
• Bachelor's degree in marketing, advertising, or a business-related field
• 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
• Experience managing projects and working with cross-functional stakeholders
• Experience with SharePoint, PowerPoint and Excel
• Strong organizational skills & attention to details
• Ability to communicate clearly with teammates and supervisors in both verbal and written communications
• An adaptive mindset and a willingness to learn new skills & processes
• Ability to manage deadlines & milestones across multiple simultaneous projects
• A collaborative approach and willingness to seek help as needed
• A strategic approach to execution, including an ability to identify process improvements

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 1

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Drives Results
• Manages Conflict