Associate Director of Paid Advertising, Fashion

About the job

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director of Paid Advertising, Fashion based in the United States.

In this remote leadership role, you will guide a dedicated team of paid advertising specialists while overseeing strategic performance and client growth across a portfolio of fashion accounts. You will combine hands-on expertise in search and social advertising with strong people management, helping your team deliver high-quality campaigns and measurable business results. As a trusted client partner, you will lead strategic conversations, identify opportunities, manage performance risks, and drive continuous experimentation across channels. You will also coach and develop at least three direct reports, strengthening their marketing capabilities, career progression, and ability to deliver excellent work. Working in an AI-enabled growth environment, you will use technology and data to improve workflows, uncover insights, and scale performance while keeping human judgment and accountability at the center.

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Accountabilities:

• Lead and manage a pod of at least three paid advertising team members, overseeing workload, capacity, utilization, team engagement, and performance.

• Coach, mentor, and develop team members through regular feedback, role-playing, skills training, and career development support.

• Build a positive and collaborative team culture, motivate individuals toward shared goals, and support a strong employee experience.

• Oversee campaign strategy and delivery across the pod’s client portfolio, ensuring high-quality execution, timely communication, and consistent client value.

• Manage a book of business, monitoring account performance, client sentiment, retention risks, and opportunities for revenue growth.

• Serve as a senior account or client lead, guiding workflows, coordinating deliverables, and ensuring work is completed on time.

• Proactively develop and present strategic recommendations across paid advertising channels, identifying growth opportunities and potential risks before clients raise them.

• Maintain client testing roadmaps, coordinate project next steps, and establish a consistent cadence of campaign experimentation.

• Monitor campaign performance and budgets, targeting 98% adherence to planned spend and budget accuracy across the paid advertising pod.

• Conduct monthly health reviews with team members to assess account quality, performance, and client relationships.

• Establish and maintain quality assurance processes to prevent revenue-impacting campaign errors.

• Act as an escalation point for team members on strategy, campaign performance, and account challenges, helping diagnose issues and implement solutions.

• Partner with clients through clear communication, strategic presentations, and proactive account management to support a target biannual client retention rate of 90%.

• Leverage AI tools and technologies to improve workflows, reporting, insights, and campaign performance while encouraging responsible adoption across the team.

• Apply internal operating processes and tools consistently, adapting to evolving standards and contributing to operational excellence.

Requirements:

• At least 5 years of digital marketing experience, including 3 or more years in an agency environment.

• At least 4 years of hands-on Search Engine Marketing experience, including campaign development and optimization for large, enterprise-level accounts.

• Strong experience with bid optimization, keyword research, ad copy development, and ongoing search campaign management.

• Significant campaign management experience in at least three additional areas, such as Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Microsoft/Bing Ads.

• At least 4 years of hands-on experience managing direct-response Meta advertising campaigns.

• Experience with additional paid platforms such as TikTok, LinkedIn, or Pinterest is an advantage.

• Lead generation and B2B marketing experience is beneficial.

• At least 3 years of people management experience, ideally leading multiple direct reports and supporting their professional development.

• Strong understanding of funnel marketing and the role of paid advertising across the customer journey.

• Proficiency in Google Analytics and Google or Microsoft productivity tools.

• Ability to translate marketing data into meaningful insights, explain performance trends, and develop actionable recommendations beyond surface-level metrics.

• Strong client-facing communication and presentation skills, with the confidence to lead strategic discussions and manage complex accounts.

• Excellent organizational, project management, and prioritization abilities.

• Self-motivated, adaptable, and able to learn quickly while working independently and collaboratively.

• Strong interpersonal skills, a high level of accountability, and a commitment to building lasting professional relationships.

Benefits:

• Fully remote position within the United States.

• Opportunity to lead and develop a paid advertising team while shaping strategy for fashion-sector clients.

• Work in an AI-enabled growth environment with access to proprietary technology and data-driven operating tools.

• Collaborative, people-first culture that values diverse backgrounds, perspectives, and experiences.

• Opportunity to contribute to client growth, team development, and continuous innovation in digital marketing.

• Salary and specific healthcare, retirement, paid leave, and other employee benefits are not specified in the source description.

\nHow Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether?

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