Marketing Strategist IV / Contract/ Hybrid/ San Francisco, CA

About the job

One of the country's largest financial and business software companies is searching for a Product Marketing Manager to join their Growth and Activation Marketing Team 100% remotely.

In this pivotal role, you will champion the customer journey by empowering small business owners and entrepreneurs to unlock real value quickly during their critical onboarding phase. You will take charge of what new customers see, learn, and experience immediately following setup, shaping an intuitive path that turns initial interest into lasting product engagement.

Contract Duration: 1 year

What You Will Be Doing

• Own the end-to-end product marketing roadmap, execution, and performance for key surfaces within the new customer onboarding experience.
• Deliver contextual, point-of-need guidance across multiple product touchpoints, including zero-state screens, first-time-use walkthroughs, Setup Hub features, and primary homepage modules.
• Drive critical customer activation KPIs, with a core focus on elevating day-14 core action completion rates from 63% to 68%.
• Build and manage multi-channel educational programming encompassing video resources, in-depth webinars, knowledge base content, and embedded in-product guidance customized for specific user cohorts.
• Partner with the Lifecycle Marketing team to design, test, and optimize automated first-time-user communication journeys.
• Collaborate closely within an integrated cross-functional pod alongside Product Management, UX Design, Data Science, and Content Strategy across 90-day sprint cycles.
• Formulate data-backed hypotheses, run continuous funnel experiments, and translate behavioral insights into meaningful activation gains.

Required Skills & Experience

• Bachelor's degree (BA/BS) in Marketing, Business, Communications, or a related discipline (required).
• 6 to 8 years of professional experience in product marketing, lifecycle marketing, growth marketing, or content strategy within digital software platforms.
• Proven background in growth experimentation, conversion funnel optimization, and attribute-driven customer segmentation.
• Solid analytical foundation with the ability to measure engagement metrics, synthesize complex datasets, and tie marketing initiatives directly to business outcomes.
• Exceptional written communication skills with extensive experience writing strategic briefs and user-facing copy.
• High comfort level and fluency working with modern AI-driven tools to enhance workflows, research, and creative iteration.
• Strong stakeholder management capabilities with a demonstrated history of aligning cross-functional teams and presenting to leadership.