Senior Sales Development Representative

About the job

Location: Remote (U.S.)

Employment Type: Full-Time, Fractional, or Part-Time Consulting

Compensation: Flexible Structure About the Opportunity Our client is an emerging AI and analytics company focused on helping Consumer Packaged Goods (CPG) brands make smarter commercial decisions through data-driven insights and optimization. The platform is designed specifically for CPG leaders, helping brands uncover opportunities, optimize investments, and improve business performance through advanced analytics and decision intelligence.

The company is seeking a highly connected sales professional with deep relationships across the CPG industry. This is not a traditional software sales role. The ideal candidate already possesses a strong network of decision-makers within mid-market CPG organizations and understands how to navigate complex conversations with founders, CFOs, marketing leaders, and commercial executives.

What We're Looking For This opportunity is best suited for someone who has:

• Sold products, services, consulting, media, retail solutions, data, analytics, or other offerings to CPG brands
• Existing relationships with CPG decision-makers
• Experience prospecting and closing business with brands generating $20M+ in annual revenue
• A proven track record of opening doors and generating new business within the CPG ecosystem
• Strong understanding of trade spend, retail execution, shopper marketing, category management, sales planning, or brand growth strategies
• The ability to operate independently and leverage an established network

Important Note Candidates should have significant experience selling to CPG brands, but should not currently be selling a competing CPG software platform.

Responsibilities

• Identify, engage, and close new opportunities with mid-market CPG brands.
• Leverage existing industry relationships to generate qualified introductions and meetings.
• Build relationships with founders, CEOs, CFOs, marketing leaders, controllers, commercial executives, and sales leadership teams.
• Develop and execute outbound business development strategies.
• Educate prospective clients on how analytics and AI-driven decision-making can improve business performance.
• Manage the sales cycle from introduction through contract execution.
• Collaborate directly with company leadership to refine market strategy and targeting.
• Provide customer and market feedback to influence product direction.

Required Experience

• 5+ years of B2B sales, business development, strategic partnerships, or account executive experience.
• Strong history of selling into Consumer Packaged Goods (CPG) companies.
• Existing network within the CPG industry.
• Demonstrated success generating net-new business.
• Experience selling to executive-level stakeholders.
• Self-starter capable of operating with minimal oversight.
• Strong communication, negotiation, and relationship-building skills.

Ideal Backgrounds Candidates may have experience selling:

• Trade promotion services
• Shopper marketing solutions
• Retail media
• Data and analytics services
• Consumer insights platforms
• Consulting services
• Revenue growth management solutions
• Category management solutions
• Retail execution services
• Supply chain solutions
• Food & beverage industry services
• Consumer goods advisory services

Sales Performance Expectations

• Generate approximately two new customers per month
• Build and maintain a healthy pipeline of qualified opportunities
• Establish strategic relationships with mid-market CPG organizations
• Help drive the company's next stage of growth