Senior Account Executive, Co-Brand Digital Acquisitions

About the job

How you'll help us Keep Climbing (overview & key responsibilities)

SkyMiles is the award-winning loyalty program of Delta Air Lines and a key pillar of a multi-billion-dollar Co-brand relationship between Delta and American Express. The Delta SkyMiles American Express Card portfolio is one of the fastest growing, highest margin businesses within Delta growing at a rate of more than a million customers each year. This role plays a key part in driving Cobrand acquisition and engagement across Delta’s Digital ecosystem. The Senior Account Executive, Digital Co-Brand Acquisitions will drive the implementation Digital acquisition strategies for Delta’s U.S. Co-Brand Credit Card portfolio in partnership with American Express, with a goal of driving new customer acquisitions via Delta.com, Fly Delta App and other Digital channels. The successful candidate shall possess the following characteristics:

• Is customer-focused, creative, innovative, and passionate about Digital marketing
• Takes initiative, and collaborates effectively in a cross functional and fast paced environment
• Demonstrates sound business judgment and can work independently with minimal oversight
• Is highly organized, detail oriented and with strong project management skills

Key Responsibilities:

• Partner with American Express and Delta stakeholders, including Digital, Marketing and Legal teams, to develop and execute Digital Marketing campaigns designed to drive acquisition and business objectives
• Manage the development, prioritization and deployment of Digital marketing assets, ensuring compliance with brand standards, regulatory requirements and quality assurance processes
• Drive performance across Digital acquisition channels by proactively monitoring results, ensuring all placements are operating as expected and identifying opportunities to improve campaign effectiveness and overall customer experienc
• Translate complex campaign, channel, and customer data into actionable business insights and strategic recommendations that influence decision-making and support achievement of key target
• Develop executive-level dashboards, reports, and performance reporting that provide insights into KPIs, trends, measure campaign effectiveness and inform future marketing strategies
• Identify opportunities for innovation and growth by monitoring industry trends, competitive activity, and emerging digital marketing best practices to identify opportunities for innovation and growt

Benefits and Perks to Help You Keep Climbing

Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience, Servant Leadership, and Teamwork – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees.

Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

• Competitive salary, industry-leading profit sharing program, and performance incentives

• 401(k) with generous company contributions up to 9%

• Paid time off including vacation, holidays, paid personal time, maternity and parental leave

• Comprehensive health benefits including medical, dental, vision, short/long term disability and life benefits

• Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages

• Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health

• Domestic and International space-available flight privileges for employees and eligible family members

• Career development programs to achieve your long-term career goals

• World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint

• Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies

• Recognition rewards and awards through the platform Unstoppable Together

• Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare

What you need to succeed (minimum qualifications)

• Minimum of 5 years related work experience managing Digital Marketing campaigns, project plans and cross-functional initiatives
• Bachelor’s Degree in Marketing, Digital, Advertising, Business, Management or related field
• Strong written and verbal communication and stakeholder management skills
• Strong analytical skills with the ability to translate data into insights
• Must be results-oriented, proactive, highly organized and have strong attention to detail
• Ability to manage multiple projects and priorities simultaneously. Must be comfortable with continuously changing opportunities and priorities
• Consistently prioritizes safety and security of self, others, and personal data.
• Embraces diverse people, thinking, and styles.
• Possesses a high school diploma, GED, or high school equivalency.
• Is at least 18 years of age and has authorization to work in the United States.

What will give you a competitive edge (preferred qualifications)

• Passion and knowledge of loyalty programs
• Marketing experience in credit card industry
• Experience in Partnership Marketing, Digital Marketing, eCommerce or Mobile Marketing
• Familiarity with Digital & Mobile technologies
• Experience with Adobe Analytics and knowledge of web and mobile applications